BIRDWELL: your translation partner for the Paris 2024 Olympic Games

Here are some areas where the intervention of a translation agency can be crucial:

• Opening and closing ceremonies: the speeches, presentations and performances at the opening and closing ceremonies require translation to ensure that the message is understood by an international audience.

• Official communication: official announcements, documents, press releases and essential information must be translated so that participants, the media and viewers around the world are properly informed.

• Technical documents: manuals, guides and technical documents related to the sports, infrastructure and logistics must be translated to ensure the understanding and safety of the participants.

• Signage and information boards: orientation signs, safety notices and other signage must be translated to make it easier for the participants and international visitors to find their way around.

• Website and social media: the organizers’ and partners’ websites, social media accounts and other online communication channels need to be available in multiple languages to reach a global audience.

• Accreditations and badges: accreditation documents, badges and other materials related to participant identification must be translated to avoid confusion and ensure security.

• Spectator service: information for spectators, such as timetables, regulations, dining options, etc., must be available in different languages to ensure a positive experience for all visitors.

• Interpreting at press conferences: press conferences involving athletes, organizers and other stakeholders often require interpreting services to enable smooth communication.

• Accommodation and services for athletes: information on the accommodation, facilities and services available to athletes must be translated to ensure the comfort and well-being of these visitors.

• Advertising and Promotions: advertising campaigns and promotions related to the Paris 2024 Olympics must be culturally and linguistically adapted to maximize their impact on a global scale.

Although machine translation engines have made significant progress (see also our article), there are still several advantages to using a professional translation agency, such as ours, especially for a major event like the Paris 2024 Olympic Games:

• Quality and accuracy: our translation agency employs qualified and experienced translators who understand linguistic, cultural and contextual subtleties. This ensures high-quality translation and greater accuracy compared to machine translations, which can sometimes produce incorrect or ambiguous results.

• Cultural adaptation: human translators can adapt the content according to the cultural nuances specific to each language. This is crucial, at an event as global as the Olympic Games, to ensure that the messages are understood appropriately and respectfully in different cultural contexts.

• Security and confidentiality: as a professional translation agency, BIRDWELL is subject to strict standards of privacy and data security. For events such as the Paris 2024 Olympics, where sensitive information may be involved, ensuring confidentiality is crucial.

• Customization: our translation agency can customize its services to suit the specific needs of the event. This includes managing complex projects, translating technical documents, coordinating multilingual teams, etc.

• Revision and correction: our translation agency offers a thorough revision service to ensure the quality of the work. Translators can correct errors and inconsistencies that machine translation engines might miss.

• Human communication: at major events such as the Paris 2024 Olympic Games, communication can involve delicate and emotional aspects. Human translators are able to understand and convey these nuances with empathy, which can be difficult for machines.

• Project Management: at Birdwell Translation & Technology, our operation is organized to handle complex projects involving multiple languages and tight deadlines. Coordinating translation for an event of this magnitude requires effective planning and management, which specialist agencies like ours can provide.

• Responsiveness to change: live events, such as the Paris 2024 Olympics, can involve last-minute changes. Our translation agency can quickly adjust to necessary changes, ensuring smooth communication.

In short, while machine translation engines can be useful for fast and simple translations, the Olympic Games often demand superior quality, accuracy and cultural adaptation. This justifies the decision to bring in a professional translation agency such as BIRDWELL.

Do you have a translation project? Feel free to contact us without delay!