5 keys to better collaboration with Scandinavians

October 5, 2023
Posted by: Véronique Genot Salmeron
Category: Scandinavian culture

In Scandinavia they usually say: “The Finns invent the product, the Swedes produce it and the Danes sell it to the Norwegians“.

Just a little joke, but it’s true that Scandinavian countries tend to favor business relations between themselves and neighboring countries, before opening up to the outside world. However, their openness to the world probably dates back to the time of the Vikings who, more than 1,000 years ago, traveled far and wide to trade and exchange with distant peoples.

The Scandinavian countries, which include Norway, Sweden and Denmark, stand out for their robust economies, innovative culture and openness to international partnerships.

However, approaching Scandinavians to do business requires a subtle approach, respectful of their values and way of operating.

1- Mutual trust above all:
Scandinavians place a premium on trust and integrity in their business relationships. Establishing a solid bond of trust is crucial before talking about concrete projects. Take the time to network and build personal relationships, being transparent about your goals and values.

2- Direct and honest communication:
The French are often known for their expressive, passionate communication, while Scandinavians prefer a more direct, sober style. In business discussions, focus on clarity and precision, avoiding over-emotional or excessively persuasive speeches. Scandinavians appreciate tangible facts and figures to back up your arguments.

3- The importance of equality:
Scandinavian societies are known for their egalitarianism. The hierarchical approach typical of French companies can be considered inappropriate. Approach Scandinavians on an equal footing, avoiding excessive displays of status or power. Decisions are often taken collectively and by consensus.

4 – Respect for time and organization:
Punctuality and meeting deadlines are essential in Scandinavian business relations. Meetings are generally well-planned, and delays are frowned upon. Keep to agreed schedules and be prepared to follow a strict timetable. If you’re running late, call to let them know and you’ll see that Scandinavians are quite flexible. It’s also important to be on time for private engagements (invitations, dinners, an appointment in town, etc.).

5- The importance of the family sphere:
Avoid business appointments in the period from mid-June to mid-August, during the end-of-year holiday season, and in late February and early March. Yes, Scandinavians attach great importance to personal and family life, so don’t be surprised if an appointment is refused at these times, and also after 4pm on a normal working day.

In short, approaching Scandinavians to do business requires a respectful approach based on trust, clear communication, and adaptation to the region’s cultural values and norms. By taking these aspects into account, and showing your willingness to understand how they work, you’ll increase your chances of success in your business collaborations with these dynamic, innovative countries.

To take your understanding of Swedish culture a step further, we recommend that you register for one of our “Working with Swedes” intercultural training sessions. We can also set up a program specific to your company, and/or on other Scandinavian cultures. Feel free to contact us!