Working with Brazilians

working with Brazilians

Understand and manage the impact of Brazilian culture on your relationships with customers, suppliers, and partners.


Build relationships of trust with Brazilian colleagues, employees, suppliers and clients.


1 day (7 hours) : 9:00-17:30


2 – 14 participants


Participants should preferably have some work experience with, and exposure to, multicultural environments. Proficiency level required (TOEIC 750) for the course in English.

Course language

English or French

Course certificate

Certificate of course completion

Participant profile

This “Working with Brazilians” program is designed for any manager in charge of business development and planning on an international level dealing with Brazilian trading partners, suppliers and /or colleagues.


Understand the foundations of Brazilian culture through an overview of key historical events, demography, geography, societal developments, geopolitics, and traditions.

Understand the impact of Brazilian cultural values on people’s behavior, communication and work style.

Be able to adapt to Brazilian professional mind-set more effectively, building stronger relationships with employees, suppliers, and clients.


Before the seminar:

Each participant will carry out a personal cultural assessment with the online tool Country Navigator™. This tool will enable each participant to understand her/his personal values and cultural preferences and compare them to professionals of other nationalities.

During the seminar:

Our training is very participatory and experiential. Our approach includes alternating between theory and practice, simulations, and group activities.  A variety of case studies and group interaction are programmed into this training course. Our objective is to engage learners mentally, emotionally and behaviorally, aligning them to the complexities and richness of intercultural exchanges with Brazilians.

Some possible key topics

Introduction to key cultural dimensions to better understand the Brazilian professional environment and behavior.

Stereotypes and perceptions

The essentials of Brazilian culture, civic and professional values

Communication with Brazilian business partners

Managing relationships and interactions with Brazilian managers and subordinates suppliers and clients

Adapting your working style and methods to the Argentinians

Brazilian management and leadership styles and preferences

Building interpersonal relationships at work

Meetings and negotiations in Brazil

Tips for business appointments and everyday life.

This seminar has been conducted  for the following companies:

ALSTOM, AREVA, General Electric, Lafarge/Holcim, le groupe Sanofi, Biomerieux, Esker, Volvo Trucks.

More info about this programme?